Asides

Well, in some circles and at certain times throughout history, a trim figure has been one element that rightly or wrongly enhanced one's allure. This wasn't lost on our friends in the tobacco industry. The ad below appeared on the back cover of the June 1930 issue of Motion Picture magazine, the same issue featured in the previous post with the Mary Nolan cover. The picture of the young man and his overweight shadow is priceless. And what copy, while not promising that Lucky's will result in "reduction of flesh", indicating that lighting up will stop those nasty gastronomic overindulgences and bring forth a trimmer figure. Man, they've been working the public forever.

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